040501
This is not your standard can cooler! Sure it has great full color graphics and premium quality foam, but its more then a can cooler. It's a high tech vehicle that will transport consumers to your website using NFC technology.
NFC stands for Near Field Communication. It's what allows contactless payment with a credit card or smartphones at retail checkout. This can cooler has an embedded NFC tag that is programmed to tie to the website URL that you designate. We will integrate a NFC icon into your artwork, so that the user will know that the can cooler is "smart"; if they tap their NFC enabled smartphone on the can cooler, up will pop your designated website! Its a pretty powerful tactic for an integrated marketing campaign! You could have it tie to a URL with information on a product, or