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1-800-780-1962
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9780066620992
9780066620992
How can good companies, mediocre companies, even bad companies achieve enduring greatness? With this single question, an intensive study was born. Using strict screening criteria, Collins and his research team identified a set of elite companies that had made the leap from decent results to impressive and had stayed that way for at least fifteen years. By comparing these companies to a composite index of the worlds greatest companies (Coca Cola, Intel, General Electric), Collins found something surprising. None of the elite companies chosen for the study had gone through any revolutionary strategical change, no miracle moment. These were the companies that were taking a down-to-earth approach, committed to excellence with a strong framework to keep them thriving year after year compani...
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