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9780688123161
9780688123161
Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." Influential business consultant and management expert Ken Blanchards Raving Fans offers businesses large and small the opportunity to stand out from the crowd. How? Offering outstanding customer service. Overwhelming and impressing customers so much that they cant help but rave about it! Current customer service is at an all time low, and customers are satisfied with less and less. In short, the bar has been lowered rather than raised for businesses to provide exemplary customer service. Companies forget that their audience isnt just a collective hive mind but individuals with needs and wants. Ken Blanchards Raving Fans explains just how important customer ...
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