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9781591848363
9781591848363
Most startups dont fail because they cant build a product. Most startups fail because they cant get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isnt the originality of your offering, the brilliance of your team, or how much money you raise. Its how consistently you can grow and acquire new customers (or, for a free service, users). Thats called traction, and it makes everything else easierfund-raising, h, press, p...
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