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9781591846444
9781591846444
People dont buy WHAT you do, they buy WHY you do it. In his book Start With Why, Simon Sinek outlines his groundbreaking new theory -- The Golden Circle. Simple enough to be doodled on a napkin at a morning meeting and easy for everyone to comprehend, this theory is the key to understanding and finding patterns in human behavior. In other words, it helps explain why we do what we do. Most companies can explain WHAT they do and HOW they do it better than their competition, but can they (or do they) understand WHY? If we do as Simon Sinek says and start with WHY, we can change the way we market and promote for the better achieving true success. While the Golden Circle is Sineks game-changing platform, it isnt the only idea shared in his book, Start With Why. By dissecting tactics like ma...
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